What does it take to run an Amazon DSP that performs without you buried in the day-to-day?
Matthew Goldman, founder of Hera and a former Amazon DSP owner, has lived both sides of it. After running his own DSP on spreadsheets and manual processes, he built Hera, the DSP software now helping more than 1,000 DSPs run smarter.
In the latest episode of Beyond the Last Mile, Matthew gets real about time management, mentorship, leadership, systems, margins, and risk, and why DSP owners need to start treating their operations like the big businesses they are.
Want to get out of the weeds and run your DSP like a real business? Check out Hera → www.hera.app
Key Discussion Points
00:03—Running a DSP before proper systems
00:08—Lessons from the Marine Corps and Apple
00:15—The power of mentorship and community
00:20—Why taking care of drivers matters
00:23—Why Fantastic Plus isn't always enough
00:31—The problem with AI and "vibe coding"
00:38—How word of mouth built Hera
00:40—Moving owners out of the weeds
00:43—The hidden cost of overstaffing
00:46—Why DSPs need better inventory management
00:48—Solving real-world fleet problems
00:53—Matthew's entrepreneurial roots
Don't forget to:👍 Like this video if Matthew's insights changed how you think about your DSP🔔 Subscribe for more real-world conversations with last-mile operators💬 Comment with the biggest lesson you took away🔗 Share this episode with a DSP owner who needs to hear it
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